Prof Alet Tolmay from Unisa’s Department of Operations Management in the College of Economic and Management Sciences (CEMS) recently presented her inaugural lecture titled "The value of relationships in the South African automotive industry".

Tolmay unpacked the turbulent global environment in which supply chains operate, noting that organisations within the automotive sector face shrinking opportunities to differentiate themselves through traditional means, such as logistics, pricing and quality. She argued: "The sustainable source of competitive advantage largely lies in the value created through relationships." For Tolmay, this value extends beyond the traditional supplier-buyer dynamic to include strategic partnerships with governments, collaboration across industries and engagement in international trade agreements.

Tolmay highlighted that the human dimension of supply chains must be re-emphasised, foregrounding the relational aspects that underpin trust, cooperation and long-term value creation.

Reflecting on her achievement, she expressed gratitude and humility. "While this represents a significant milestone, it would not have been possible without the steadfast support of my family, friends and colleagues. Success is rarely an individual accomplishment, but rather the result of collective support and shared commitment," said Tolmay.

Tolmay holds a National Secretarial Diploma from Technikon Pretoria (now Tshwane University of Technology), and three qualifications from Unisa, namely, a BCom in Marketing Management, a Master of Business Leadership, and a Doctor of Business Leadership qualification.

Advising aspiring academics, Tolmay emphasised the value of discipline and resilience. "There is no substitute for hard work. Achieving a goal often requires exceeding the standard working hours and making personal sacrifices to go the extra mile," she concluded. "Simultaneously, it is important to nurture personal relationships, as they form the backbone of both professional and personal success." 

*By Tebogo Mahlaela, Communication and Marketing Specialist, College of Economic and Management Sciences.