Undergraduate & honours qualifications

Diploma in Marketing Management

Qualification code: 98202
NQF level: 6
Total credits: 360
SAQA ID: 83287
APS/AS: 17
Rules:
Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement:
The purpose of the qualification is closely tied to the rationale for the programme and it serves to instil and broaden students' marketing knowledge, application of marketing knowledge and expertise. The qualification provides qualifying students with a broad based knowledge of the principles, major theories and thought schools, methods and technology of the science and profession of the field and equips them to co-ordinate and contribute to the management of the core marketing management functions in line with best practice and quality standards. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management. The modules are specifically selected to ensure that students gain a basic understanding of the underlying marketing issues and principles in their first year; slightly more advanced knowledge combined with elementary practical application in the second year; and conclude with practical application of marketing theory in the third year where an applications approach is integrated in the curriculum. The third year modules are designed to equip students with the relevant skills and abilities.
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants (new applicants & Unisa students who applied for admission to a new qualification) may only register if they have received an offer of placement from Unisa and have accepted the offer online. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification. 
  • Re-registering students may register for the 2024 academic year once the registration period opens.

Please note: Should you wish to start a new qualification, please apply online for the alternative qualification during the prescribed application period.


How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of NQF level credits within a certain amount of time in order to graduate.

  • Co-requisite: Module A is a co-requisite for Module B. You want to register for Module B, but have not yet passed Module A. You must then register for both Modules A and B simultaneously. You may NOT cancel your registration for Module A unless Module B is also cancelled.

  • Pre-requisite: If Module A is a pre-requisite for Module B, you must pass Module A before you may register for Module B.

You may not register for more than the allowed maximum number of credits / modules per academic year and / or semester: 60 credits per semester or 120 credits per academic year.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

While you are deciding on the modules for which you will be registering, write down the module names and codes so that you have something to refer to when completing your registration.

Please click on the modules below to see further information (eg semester/year module, NQF level)

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