Undergraduate & honours qualifications

Diploma in Marketing Management

Qualification code: 98202
NQF level: 6
Total credits: 360
SAQA ID: 83287
APS/AS: 17
Rules:
* The College has replaced ENN1504 with SUS1501, replaced MNM3601 with MNM3710, replaced MNM1503 with MNM1601, replaced MNM1505 with CLA1501, replaced MNM1507 with STA1510, replaced HRM2605 with MNM3602, replaced MNM2601 with MNM2615, replaced MNM2603 with MNM2614, replaced MNG2601 with MNM3604, replaced MNM3704 with MNM3708, replaced MNO2601 with MNM2610 and replaced MNP2602 with MNM3603.* Students who have already passed the modules in this qualification that were replaced, will retain the credit(-s) and will not be required to complete the relevant replacement module(-s). Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement:
The purpose of the qualification is closely tied to the rationale for the programme and it serves to instil and broaden students' marketing knowledge, application of marketing knowledge and expertise. The qualification provides qualifying students with a broad based knowledge of the principles, major theories and thought schools, methods and technology of the science and profession of the field and equips them to co-ordinate and contribute to the management of the core marketing management functions in line with best practice and quality standards. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management. The modules are specifically selected to ensure that students gain a basic understanding of the underlying marketing issues and principles in their first year; slightly more advanced knowledge combined with elementary practical application in the second year; and conclude with practical application of marketing theory in the third year where an applications approach is integrated in the curriculum. The third year modules are designed to equip students with the relevant skills and abilities.
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants may only register once they have received confirmation from Unisa that their application for admission has been accepted. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification.
  • Re-registering students may register for the 2019 academic year once the registration period opens.


Please note:

  • Should you wish to start a new qualification, please apply for the alternative qualification during the next application period.
  • All communication sent to you after the initial study package (with the exception of study guides) will be sent electronically to your myLife e-mail account (eg follow-up tutorial letters, examination timetables and results, financial statements). You will no longer receive such communication in printed format.


How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of modules and NQF level credits within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:

  • At least 36 NQF credits (3 modules of 12 credits each) in your first year of study.
  • At least 48 NQF credits (4 modules of 12 credits each) in your second or further years of study.

You may not register for more than the allowed maximum number of credits / modules per semester:

  • At least 60 NQF credits (5 modules of 12 credits each) in a semester.
  • At least 120 NQF credits (10 modules of 12 credits each) per year for year modules.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.

First level

Second level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
FIN2603 - Finance For Non-Financial Managers
MNB1601 - Business Management IB Pre-requisite:MNB1501 or MNB101D (except for qualification code 90017)
MNE2601 - Introduction to Entrepreneurship and Small Business Management Pre-requisite:MNB1501 & MNB1601 or MNB101D & MNB102E
MNM2604 - Business-to-Business Marketing Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D
MNM2605 - Consumer Behaviour Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D
MNM2606 - Advertising and Sales Promotion Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D
MNM2607 - Public Relations Pre-requisite:MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501 or MNB101D or MAR111Y
MNM2610 - Channel Management Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 or MAR111Y
MNM2612 - E-Commerce in Business Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNB102E or MAR111Y or PSS161Z
MNM2614 - Product And Price Management Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y
MNM2615 - Marketing in Africa Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or or MNB101D

Third level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
MNM3602 - Retail Buying Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MND202R
MNM3603 - Retail Planning and Operations Pre-requisite:MNM1601 or MNM2601
MNM3604 - Shopper Marketing Pre-requisite:MNM1601 or MNM2601
MNM3701 - Marketing Planning Pre-requisite:MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 or MNM2611 or MNM2614
MNM3702 - Marketing Research Pre-requisite:MNM2601 or MNM2605 or MNM2611 or MNM2614
MNM3703 - Sales Management Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y or MNM1601 or MNM2605 or MNM2611 or MNM2614
MNM3705 - Marketing Applications Pre-requisite:MNM1601 or MNM2605 or MNM2611 or MNM2614
MNM3708 - Retail Management Pre-requisite:MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM2044 or MNM1601
MNM3710 - Brand Management Pre-requisite:MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036