Undergraduate & honours qualifications

Bachelor of Commerce in Marketing Management

Qualification code: 98301
NQF level: 7
Total credits: 360
SAQA ID: 83291
APS/AS: 21
Rules:
The College has replaced FAC1601 with FAC1602. Students who have already passed FAC1601 in this curriculum will retain the credit(-s) and will not be required to complete the replacement module(-s). Curriculum amendments from 2019 include the replacement of MNM1503 with MNM1601, replacement of MNM1505 with CLA1501, replacement of HRM2605 with STA1610, replacement of MNM2602 with MNM2615, replacement of MNM2608 with MNM2614, replacement of MNM2609 with MNM2604, and MNM2610 with MNM2613. Students who have already passed the modules that were replaced previously in this qualification, will retain the credits and will not be required to complete the replacement modules. Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement:
The purpose of the qualification is to provide qualifying students with comprehensive and in-depth knowledge of the principles, major theories and paradigms, methods and technology of the science and profession of the field of marketing and in the process to ensure that they obtain the higher level knowledge in marketing that is expected of an executive in the field of marketing. It further equips them to co-ordinate and contribute to the management of the core marketing management functions of the organisation in line with best practice and quality standards by providing qualifying students with the higher-order cognitive reasoning skills and decision-making abilities to understand and execute the tasks and functions associated with a high level executive in marketing and in the process to advance the science and field of marketing management through research reflection and scientific discourse. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management where these higher order capabilities will be required to advance to learning at masters and doctoral level. The modules are specifically selected to grow students' knowledge and deeper understanding of the management science of marketing from the more general aspects and principles covered in the first year modules to a more focused and more in-depth analysis of different marketing principles and issues which will require a deeper dissemination of the information in marketing decision making to ensure that learners have a more advanced knowledge of marketing in the second year; and conclude with strategic marketing management issues and theory focusing on specific issues of relevance consummate with the demands of a global economy and increased demands from customers and top management.
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants (new applicants & Unisa students who applied for admission to a new qualification) may only register if they have received an offer of placement from Unisa and have accepted the offer online. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification. 
  • Re-registering students may register for the 2024 academic year once the registration period opens.

Please note: Should you wish to start a new qualification, please apply online for the alternative qualification during the prescribed application period.


How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of NQF level credits within a certain amount of time in order to graduate.

  • Co-requisite: Module A is a co-requisite for Module B. You want to register for Module B, but have not yet passed Module A. You must then register for both Modules A and B simultaneously. You may NOT cancel your registration for Module A unless Module B is also cancelled.

  • Pre-requisite: If Module A is a pre-requisite for Module B, you must pass Module A before you may register for Module B.

You may not register for more than the allowed maximum number of credits / modules per academic year and / or semester: 60 credits per semester or 120 credits per academic year.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

While you are deciding on the modules for which you will be registering, write down the module names and codes so that you have something to refer to when completing your registration.

Please click on the modules below to see further information (eg semester/year module, NQF level)

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