Undergraduate & honours qualifications

Bachelor of Commerce Honours in Marketing Management

Qualification code: 90114
NQF level: 8
Total credits: 120
SAQA ID: 109280
APS/AS: 60
It is strongly recommended that students complete HMEMS80 before attempting HRBUS84. Students should note that during the course of their studies they would be required to have access to a computer, a printer and the internet.
Purpose statement:
The aim of the qualification is to ensure that learners have a good understanding of trends and developments in the field of marketing and how to respond to such trends and developments strategically. This qualification in marketing aims to provide advanced training and scholarship in the field of marketing management to enable learners to apply strategic marketing thinking in given practical contexts (that is, the Bachelor of Commerce (BCom) Honours in Marketing Management graduate can interpret economic realities within South African and international organisational contexts). The successful learners will be able to draw on previous learning in marketing. In addition, be specifically introduced to contemporary issues that impact on marketing and the use of marketing metrics to measure the effectiveness of various marketing strategies that have been adopted or proposed.
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants (new applicants & Unisa students who applied for admission to a new qualification) may only register if they have received an offer of placement from Unisa and have accepted the offer online. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification. 
  • Re-registering students may register for the 2024 academic year once the registration period opens.

Please note: Should you wish to start a new qualification, please apply online for the alternative qualification during the prescribed application period.

How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of NQF level credits within a certain amount of time in order to graduate.

  • Co-requisite: Module A is a co-requisite for Module B. You want to register for Module B, but have not yet passed Module A. You must then register for both Modules A and B simultaneously. You may NOT cancel your registration for Module A unless Module B is also cancelled.
  • Pre-requisite: If Module A is a pre-requisite for Module B, you must pass Module A before you may register for Module B.

You may not register for more than the allowed maximum number of credits / modules per academic year and / or semester: 60 credits per semester or 120 credits per academic year.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

While you are deciding on the modules for which you will be registering, write down the module names and codes so that you have something to refer to when completing your registration.

Please click on the modules below to see further information (eg semester/year module, NQF level)

Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
HMEMS80 - Research Methodology
HRBUS84 - Research Project in Marketing Co-requisite:HMEMS80
MNM4801 - Contemporary Issues in Marketing
MNM4803 - Marketing Metrics
MNM4805 - Strategic Marketing in Practice