Prof S Moola

Qualifications

• B.Soc. Sc. (Media and Communication) (UKZN, 2005)
• B.Soc. Sc. (Hons- Cultural and Media Studies) (UKZN, 2006)
• HIV/AIDS Care and Counselling Cum Laude (Unisa, 2008)
• Advanced Short Course in Outcomes-based assessment in Higher Education and Open Distance Learning Cum Laude – NQF Level 7 (Unisa, 2010)
• MA (Social and Behavioural studies in HIV/AIDS) (Unisa, 2011)
• PhD Health Communication (Unisa, 2015)
• Programme in Editing: Principles and Practice (Editing course UP, 2017)
• Certificate in Introduction to Research Ethics:  Online   TRREE training programme (Unisa)

Fields of academic interests

• Health communication (all aspects/sub-fields etc.)
• HIV/AIDS, Diabetes, various illnesses
• Health care provider-patient relationships, interactive communication, patient-centred care, public health etc.
• Media studies (health focused)

Field of Specialisation

• Health Communication (Decolonisation of health care, public healthcare, provider-patient relationships, socio-cultural aspects and patient care, patient diversity, health promotion, interculturality, HCP-HCP teamwork relations, HIV/AIDS, diabetes, cancer, mental health, COVID-19, etc. All aspects related to health communication).
• Media studies (Communication, media, health etc.)

Books

Book Chapters

Moola, Sabihah, and Babalwa Sibango. "Intercultural Communication in South Africa." In Global Perspectives on Intercultural Communication, pp. 25-28. Routledge, 2017.

Journal articles

• Moola, S., 2021. COVID-19 in South Africa and its Impact on Youth: The Media’s Representation of the 2020 Super-spreader Matric Rage Festival. Commonwealth Youth and Development, 19(1), pp.16-pages.
• Moola, S. and Cilliers, C.P., 2019. " Soul Buddyz Clubs are for Children, about Children and by Children": Youth Empowerment through Edutainment. Commonwealth Youth & Development, 17(1).
• Moola, S., 2019. Decolonising South African public health care system: the case of diabetes. African Journal of Rhetoric, 11(1), pp.171-193.
• Moola, S. and Cilliers, C.P., 2019. A Multimodal Semiotic Analysis of Social Factors in Tuberculosis Campaigns in South Africa, the United Kingdom and India. Communicatio: South African Journal of Communication Theory and Research, 45(2), pp.81-98.
• Moola, S., 2019. Rethinking diabetes communication: A social context-based model. South African Review of Sociology, 50(2), pp.9-26.
• Moola, S., 2017. Sources of communication that help facilitate effective understanding of Diabetes health-care: a case at Stanger hospital's Diabetes clinic. Commonwealth Youth and Development, 15(2), pp.18-pages.
• Moola, S., 2015. Communication Dynamics in Producing Effective Patient Care: A Case Study at Stanger Hospital's Diabetes Clinic in Kwazulu-Natal, South Africa (Doctoral dissertation, University of South Africa).
• Moola, S., 2010. A Qualitative Analysis of the Communication Process Between HIV-positive Patients and Medical Staff: A Study at Stanger Regional Hospital's Antiretrovial Therapy Clinic (Doctoral dissertation, University of South Africa).

Professional positions, fellowships & awards

• Golden Key International honorary society lifetime member
• NRF Thuthuka Grant holder for PhD studies
• Certificates of Merit, honours degree: Media In the Global World; Comparative Electronic Media (on-line module held in conjunction with the University of Washington, Bothell) 
• BRICS honorary member and alumni (BRICS Young scientist representative for SA 2021 at the 6^th BRICS young scientist conclave @ the NIAS, Bangalore, India). Lifetime member
• Member of the South African Communication Association (SACOMM)

Projects

• Leader of Community Engagement project entitled: Communication strategy planning training with NPOs & we host senior student internships at NPOs.
• Collaborative research.