Department of Communication Science

Prof JBJ Reid

College of Human Sciences
School of Arts
Department: Communication Science
Associate Professor
Tel: 012 429 6824
E-mail: Reidjbj@unisa.ac.za

Qualifications

  • DLitt et Phil – Communications
  • Masters – Visual Studies
  • Bachelor of Arts – Fine Arts

Fields of academic interests

  • Freedom of expression and access to information
  • Media diversity and transformation
  • Media policy and regulation
  • Communications rights
  • Digital media regulation and ethics

Field of Specialisation

  • Media freedom and independence 
  • Media diversity and transformation
  • Media policy and regulation
  • Communications rights
  • Media ethics
  • Semiotics

Books

Book chapters:

  • Reid, J. 2022. The Gender Pay Gap in the South African Media Sector, in Women Journalists in South Africa. Democracy in the Age of Social Media edited by Glenda Daniels and Kate Skinner. Palgrave Macmillan: 107-126. ISBN: 978-3-031-12696-3
  • Reid, J. 2022. Decolonising Media Ethics And Media Accountability Systems: Elevating The Value Of Voice In Southern Journalism, in Decolonising Journalism Education in South Africa: Critical perspectives edited by Colin Chasi, Ylva Rodny-Gumede, Zubeida Jaffer and Mvuzo Ponono. Unisa Press. Pretoria: 187-203. ISBN: 978-1-77615-094-6
  • Reid, J (ed). 2021. Media diversity in South Africa. New concepts from the Global South. Unisa Press: Pretoria. ISBN 978-0-367-76720-4
  • Reid, J. 2021. Conceptualising a new understanding of media diversity, in Media diversity in South Africa. New concepts from the Global South. Julie Reid (ed). Unisa Press and Routledge. Pretoria and London: 3-22. ISBN:  978-1-86888-984-6
  • Reid, J & Malila, V. 2021. Measuring media diversity in South Africa: a model for measuring media diversity and the audience centred approach, in Media diversity in South Africa. New concepts from the Global South. Julie Reid (ed). Unisa Press and Routledge. Pretoria and London: 23-41. ISBN:  978-1-86888-984-6
  • Malila, V & Reid, J. 2021. An audience study on experienced levels of news media diversity among low-income media users in South Africa, in Media diversity in South Africa. New concepts from the Global South. Julie Reid (ed). Unisa Press and Routledge. Pretoria and London: 75-91. ISBN:  978-1-86888-984-6
  • Reid, J & McKinley, DT. 2020. Tell our story. Multiplying voices in the news media. Wits University Press: Johannesburg. ISBN 978-1-77614-577-5
  • Reid, J. 2020. The importance of voice and the myth of the ‘voiceless’, in Tell our story. Multiplying voices in the news media. Julie Reid & Dale T. McKinley. Wits University Press, Johannesburg: 1-24. ISBN 978-1-77614-577-5
  • Reid, J & McKinley, DT. 2020. Community perspective, experience and voice, in Tell our story. Multiplying voices in the news media. Julie Reid & Dale T. McKinley. Wits University Press, Johannesburg: 27-38. ISBN 978-1-77614-577-5
  • Reid, J. 2020. Media diversity and voice(s), in Tell our story. Multiplying voices in the news media. Julie Reid & Dale T. McKinley. Wits University Press, Johannesburg: 147-160. ISBN 978-1-77614-577-5
  • Reid, J. 2020. Rethinking media freedom. Revamping media ethics, in Tell our story. Multiplying voices in the news media. Julie Reid & Dale T. McKinley. Wits University Press, Johannesburg: 161-183. ISBN 978-1-77614-577-5
  • Reid, J. 2020. Planting the seeds of change, in Tell our story. Multiplying voices in the news media. Julie Reid & Dale T. McKinley. Wits University Press, Johannesburg: 185-198. ISBN 978-1-77614-577-5
  • Reid, J. Social media: freedom of expression, and media regulation and policy, in Media Studies. Social (New) Media and Mediated Communication Today, edited by Pieter J. Fourie, Juta publishers, Cape Town: 209-234. ISBN: 9781485115793
  • Reid, J (ed). 2013. Looking at media. An introduction to visual studies. Pearson: Cape Town. ISBN: 9780796231789
  • Reid, J. Representation defined, Chapter 6, in Media Studies. Policy, Management and Media Representation, edited by Pieter J. Fourie, Juta publishers, Cape Town: 197-226. ISBN: 9780702176753
  • Reid, J. 2013. Myth and stereotype, in Looking at Media: an Introduction to Visual Studies, edited by J Reid. Cape Town: Pearson.
  • Reid, J. 2013. Television news, in Looking at Media: an Introduction to Visual Studies, edited by J Reid. Cape Town: Pearson.
  • Reid, J. Representation, in Media Studies: Volume 2: Policy, management and media representation, edited by Pieter Fourie. Cape Town: Juta.

Journal articles

  • Reid, J, Daniels, G & Skinner, K. 2020. Media freedom threats in South Africa today: toward a research and advocacy response. Communicatio: South African Journal for Communication Theory and Research: 1-19.
  • Reid, J. 2018. Decolonizing education and research by countering the myths we live by. Cinema Journal. 57(1): 132-138.
  •  Reid, J. 2017. Political myth-making in media policy: the case of the African National Congress versus the Press Council of South Africa. Journal of African Media Studies 9(3): 521-546. 
  • Reid, J. 2017. Counter mythologising “media freedom”: including the audience in media freedom discourses and a new normative position for the Global South. Communicatio: South African Journal for Communication Theory and Research 43(2): 1-18.
  • Reid, J. 2017. The audience centred approach to media policymaking: a critical analysis of the South African Press Freedom Commission as a participatory process of review. Ecquid Novi: African Journalism Studies 38(3-4): 74-99. 
  • Reid, J. 2014. Third party complaints in the system of press regulation: inviting the reader to take part in journalistic accountability and securing press freedom. Ecquid Novi: African Journalism Studies
  • Reid, J. 2013. Toward a measurement tool for the monitoring of media diversity and pluralism in South Africa: an audience centred approach. Communicatio: South African Journal for Communication Theory and Research
  • Reid, J. 2012. The remythologisation of white collective identities in post apartheid South African history film by myth and counter myth. Communicatio: South African Journal for Communication Theory and Research 38(1): 45-63.
  • Reid, J. 2007. Mythological representation in popular culture today. Communicatio: South African Journal for Communication Theory and Research 33(2):80-98.

Professional positions, fellowships & awards

  • 2013 – 2015: President of the South African Communication Association (SACOMM)
  • 2017: BEST PAPER AWARD. African Journalism Studies at the International Association for Media and Communication Research (IAMCR) annual conference, International Association for Media and Communication Research (IAMCR) annual conference. Hosted by the Corporación Universitaria Minuto de Dios - UNIMINUTO, School of Communications. Cartagena, Columbia. 14-20 July 2017. 

    Title of paper: The caveats of studying trends in freedom of expression and media development globally, with a snapshot of Africa: a misunderstood continent. 

  • 2015: EMERGING RESEARCHERS SUPPORT PROGRAMME: POSTDOCTORAL GRANT. Post-doctoral research programme, awarded by UNISA 

  • 2014: MAIL & GUARDIAN. Named as one of the Mail & Guardians’ ‘Top 200 Young South Africans’

  •  2013 & 2014: MEDIA MAGAZINE. Twice named as one of the Media Magazine’s ‘Top 40 under 40s’ in two consecutive years 

  • 2008: WOMEN IN RESEARCH AWARD. Awarded by UNISA for article publication. Article: Reid, J. Mythological representation in popular culture today. Communicatio: South African Journal for Communication Theory and Research 33(2):80-98.

  • 2002: PUNIV PDP POSTGRADUATE BURSARY FOR EXCELLENCE IN MASTERS STUDIES, University of Pretoria

Projects