Dr J Hanekom

Qualifications

• Dlitt et Phil (Communication) (Unisa, 2013)
• MA (Communication) (Unisa, 2007)
• BA Honours (Communication) Cum Laude (North-West University, 1999)
• BA (Business Communication) Cum Laude (North-West University, 1998)

Fields of academic interests

• Consumer behaviour
• Consumer behaviour on digital platforms
• Consumer information and knowledge co-creation; co-production; co-sharing
• Consumer relationship management and Consumer-Organisation Relationships
• Consumer Knowledge Management
• Consumer Psychology
• Marketing communication; digital marketing communication
• Social media in the context of marketing communication, organisational communication and consumer behaviour
• Organisational communication

Field of Specialisation

• Consumer behaviour
• Organisational Communication
• Marketing Communication 
• Social media

Books

Peer reviewed book chapters:

• Barker, R & Angelopulo, G.  2006. Integrated Organisational Communication. CapeTown: Juta
• Angelopulo, G. & Barker, R. 2013. Integrated Organisational Communication. 2^nd edition. Cape Town: Juta

Book chapters:

• Hanekom, J. 2013. Contextualisation of traditional advertising, in Integrated Organisational Communication, edited by G. Angelopulo and R. Barker. Cape Town: Juta pp. 258-301
• Barker, R., Du Plessis, C. & Hanekom, J. 2013. Integrated online communication, in Integrated Organisational Communication, edited by G. Angelopulo and R. Barker. Cape Town: Juta pp. 331-393
• Hanekom, J. 2006. Contextualisation of traditional advertising, in Integrated Organisational Communication, edited by R. Barker and G. Angelopulo. Cape Town: Juta pp. 224-254
• Barker, R., Du Plessis, C. & Hanekom, J. 2006. Integrated online communication, in Integrated Organisational Communication, edited by R. Barker and G. Angelopulo. Cape Town: Juta pp. 281-324.

Journal articles

• Hanekom, J. & Swart, C. (2023). A Co-Creational Perspective on Consumer-Organisation Relationships (COR) on Digital Platforms in a Post-Truth Era. Consumer Behavior Review, 7(1), e-256886 DOI: https://doi.org/10.51359/2526-7884.2023.256886
• Barker, R. & Hanekom, J. 2022. A theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective, Consumer Behaviour Review, 6(1) e-252642. https://doi.org/10.51359 /2526-7884.2022.252642.
• Hanekom, J. 2021. Investigative interviewing from an intercultural communication perspective: A theoretical framework to guide law enforcers in South Africa. Just Africa: All Africa Journal of Criminal Justice 6(1):22-36
• Swart, C. & Hanekom, J. 2019. Corporate brand communication: Beyon-modern realities in a social media landscape. Communitas 2019 24:1-18
• Hanekom, J. & Barker, R. 2016. Theoretical criteria for online consumer behaviour: Web-based communication exposure and internal psychological behavioural processes approaches. Communicatio 42(1):75-99

Professional positions, fellowships & awards

• Section Head: Department of Communication Science – Organisational Communication
• Member of the South African Communication Association (SACOMM)
• Principal’s Prize for excellence in research at Unisa
• Academic Colours for academic achievement (BA Honours Communication) – North-West University
• Best student in Organisational Communication award – North-West University
• Best student in Corporate Communication award – North-West University
• Best student in the subject group Communication award – North-West University
• Award for best overall student in Communication – North-West University (1998)

Projects

• Project leader: Guidelines for investigative interviewing and interrogation from a South African intercultural communication perspective – Community engagement project. Registered at the Forensic Science laboratory of the SAPS.