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Value Chain Marketing - MNM2613

Under Graduate Degree Semester module NQF level: 6 Credits: 12
Module presented in English
Pre-requisite: MNM1502 or MNM1601
Purpose: The purpose of this module is to introduce students to the concept of value chain and value chain marketing, and to provide a theoretical framework for studying this topic. Value chain marketing will be examined from a marketing perspective, focusing on the principles of value chain marketing in an African context. Various marketing perspectives and applications will be highlighted and the discussion will provide practical examples of how marketing theory can be adapted in the various value chain scenarios.