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| Diploma |
Semester module |
NQF level: 7 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: is to help students to understand the strategic role of public relations in private, public and non-profit organisations. Students will develop communication strategies that are aligned with the strategic goals/corporate strategy of those organisations.
Students accredited with this module will be able to demonstrate the contribution of public relations in achieving an organisation's strategic goals and the role of a public relations practitioner in achieving these goals
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