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Strategic Marketing - MNM3709

Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM2601 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614 or MNM202Y or MND204T or MNX202J or MNM3036
Purpose: The purpose of this module is to enable students to gain insight into the nature of strategic marketing. The field of strategic marketing is extremely dynamic and challenging and the study of it will enable students to familiarise themselves with the ways in which a business pursues its objectives in a changing and highly competitive market. Strategic market encompasses what students have learned regarding marketing with the four main phases that are considered the thrust of a strategic marketing strategy, (1) strategic analysis, (2) market strategies, (3) strategic planning, and (4) strategy evaluation and control.