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Services Marketing - MNM3713

Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English
Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614
Purpose: Students credited with this module are able to demonstrate integrated knowledge of the marketing principles, activities and decisions applicable to service products and which include the ability to practically apply these principles, activities and decisions. Students are also able to demonstrate an understanding of knowledge and ability to evaluate types of knowledge with regards to critical issues involved in the marketing to service products. Students are able to demonstrate an ability to analyse customer behaviour and developing innovative service product packages.