Register to study through Unisa

Research Project in Marketing - HRBUS84

Honours Year module NQF level: 8 Credits: 36
Module presented in English Module presented online
Co-requisite: HMEMS80
Purpose: The purpose of the module is to equip students with the competencies required to plan, execute and write an acceptable academic research proposal in Marketing. Students will be able to gather, analyse, evaluate and apply knowledge and reason and debate in written format a specific topic, recognising existing research on the topic and integrate appropriate research methodologies in Marketing.