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Public Relations - MNM2607

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501 or MNB101D or MAR111Y
Purpose: Students will be able to demonstrate detailed knowledge of core public relations concepts in the development of public relations, the public relations process, relationships with stakeholders, public relations research, public relations media, traditional and online public relations communication tools, public relations campaigns, crisis management, corporate social responsibility and ethics. Furthermore they will be able to identify, evaluate, select and apply appropriate methods, procedures and techniques to practical scenarios or small businesses by examining the situation and solving a public relations problem or objective by means of using information to develop a public relations campaign, suggest media or public relations communication tools, a plan for effective crisis management or a corporate social responsibility strategy. They will also be able to demonstrate an understanding of the relationship between public relations and corporate social responsibility and ethics.