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Integrated Marketing Communication - MNM2611

Under Graduate Degree Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y or MNM1601
Purpose: The purpose of this module is to provide students with detailed knowledge and understanding of the IMC elements and IMC process. Students will be able to evaluate, select and apply appropriate methods, procedures and techniques in processes of investigation and application within the IMC context. Students will also be able to identify, analyse and solve problems in unfamiliar contexts, gathering evidence and applying solutions based on evidence and procedures appropriate to IMC. Furthermore, students will be able to provide an understanding of the ethical implications of decisions and actions, within an organisational or professional context, based on an awareness of the complexity of specific ethical dilemmas within the IMC context. Lastly, they will be able to present and communicate complex information reliably and coherently using appropriate academic and professional conventions, formats and technologies for IMC.