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Product and Price Management - MNM2614

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English
Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507
Purpose: The purpose of this module is to provide students with detailed knowledge and an understanding of the principles of product and price management, namely the concept of a product and price in the marketing context, market segmentation, differentiation, and positioning, product innovation and new product development, product packaging and labelling, the product lifecycle, product branding decisions, product strategy and management as well as different pricing models and the steps needed to formulate the final price of a product. Students will be able to evaluate, select and apply appropriate methods, procedures and techniques in processes of investigation and application within product and price management. Students enrolled for this module will be able to apply the principles of product and price management to a real-life scenario or case study.