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Marketing in Africa - MNM2615

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English
Pre-requisite: MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501
Purpose: The purpose of this module is to help students develop knowledge and an understanding of marketing in an African context. The focus of the module is on the demography of Africa, profiling of the African consumer, highlight the key issues that characterise the business environment in Africa when doing business in Africa. Furthermore, the module explores township and informal market places, the South African consumer, business expansion in South Africa looking at the strategies for local market expansion, the importance and implications of segmenting the South African marketplace and promotion applications thereof. The module concludes with the application of product and distribution application from South African perspective.