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Marketing Planning - MNM3701

Diploma Semester module NQF level: 7 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 or MNM2611 or MNM2614
Purpose: Students will be able to demonstrate integrated knowledge of marketing planning. Students will be able to identify, analyse and apply the marketing planning process by working with real companies to develop marketing plans. Students enrolled for this module will learn to understand the common principles of marketing planning and demonstrate an ability to develop a marketing plan for an organisation.