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| Diploma |
Semester module |
NQF level: 7 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Pre-requisite: MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 |
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| Purpose: Students will be able to demonstrate integrated knowledge of marketing planning. Students will be able to identify, analyse and apply the marketing planning process by working with real companies to develop marketing plans. Students enrolled for this module will learn to understand the common principles of marketing planning and demonstrate an ability to develop a marketing plan for an organisation. |