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Marketing Metrics - MNM4803

Honours,Post Graduate Diploma Year module NQF level: 8 Credits: 24
Module presented in English Module presented online
Purpose: To provide the student with relevant competencies (knowledge, skills, norms and values) in order to select, calculate and explain key marketing and business metrics. The student will understand how the metric is constructed and how it is used in decision-making, as well as how to manage the implications of the metric for the business.