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Marketing Applications - MNM3705

Under Graduate Degree,Diploma Semester module NQF level: 7 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM1601 or MNM2605 or MNM2611 or MNM2614
Purpose: The purpose of this module is to provide students with integrated knowledge on the role of marketing applications. After completing this module, students will be able to demonstrate their understanding of the knowledge gained by applying the principles of marketing in a project-based environment, especially marketing communications, practically. Students will be able to demonstrate a clear understanding and interpretation of the basic principles of marketing applications and project management in marketing and be able to apply theory to practice in the context of problem situations in their day-to-day work environment. The knowledge and skills gained from this module will serve to support the running of a business and will therefore contribute to the development of the economy of the country.