Register to study through Unisa
| Under Graduate Degree |
Semester module |
NQF level: 7 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Pre-requisite: MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 |
|
| Purpose: The purpose of this module is to provide students with a comprehensive understanding of international marketing and the process of developing competitive international marketing strategies, based on a sound understanding of the international marketing environment. The ultimate aim of this module is to teach students how to develop an international marketing plan based on the international marketing planning process. |