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Integrated Communication and the Organisation - COM4805

Honours NQF level: 8 Credits: 24
Module presented in English Module presented online
Purpose: Those who complete this module have insight into the position of communication in the organisation, the benefits of integrating the communication of organisations, and the means to integrate such communication. Qualified students can differentiate between the dominant fields within the discipline of organisational communication, identify the relationships between these fields, identify the roles of these fields in organisational outcomes, and identify the dominant fields' contribution to the efficiency and effectiveness of organizational processes. They can provide arguments in substantiation of communication integration, demonstrate an understanding of the strategic role of communication in the organisation, and cultivate the ability to look beyond and across traditional field and disciplinary boundaries for solutions. They can select and apply methods of communication integration that are appropriate to specific organisational contexts.