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E-Marketing - MNM3714

Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English,Afrikaans
Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
Purpose: To equip students with an in-depth understanding of the principles and tools of e-marketing, focusing on web marketing and enabling them to design a realistic e-marketing strategy.