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Digital Marketing - MNM3714

Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English
Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
Purpose: Students will be able to demonstrate intergrated knowlwdge of digital marketing. The concept of digital marketing will be defined and it's role in the overall marketing strategy will discussed. Students will be able to analyse and apply the various methods of using the internet for marketing purposes. They will also be able to evaluate different sources of information, to select information appropriate to a given situation and apply well-developed processes of analysis to that information. Students enrolled for this module will learn to integrate the internet into a comprehensive digital strategy that will complement and add to an organisation's marketing strategy.