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E-Commerce in Business - MNM2612

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601
Purpose: This module will be useful to student who want to know more or get involved in using the e-commerce effectively in business especially for doing business on the internet. Students will gain detailed knowledge of the infrastructure of e-commerce, the creation and establishing of web pages; and knowledge of how the basic internet structure relates to and supports e-commerce and trading online. They will also have an ability to evaluate, select and apply appropriate online marketing methods, procedures or techniques to address the online market and communicate with customers to encourage them to buy online, build a relationship with them and monitoring and maintain the online presence. They will also have an ability to make decisions and act appropriately in familiar e-commerce environment with e-commerce instruments and in any given practical situations demonstrating an understanding of the impact of e-commerce components in B2C and B2B environments.