Register to study through Unisa
| Diploma |
Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 |
|
| Purpose: To enable students to gain insight into marketing logistics and distribution; channel management; physical distribution (logistics and warehousing); wholesaling; retailing and ethical issues in distribution; explain the importance of distribution channels to markets; identify trends in the distribution channels; illustrate supply chain management; analyze value chain and South African perspective of distribution management; evaluate channel design and member selection; managing distribution channel; GIVE EXA distribution channel and indicate online marketing channels. |