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Consumer Behaviour - MNM2605

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English
Pre-requisite: MNM1601 or MNM1502 or MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D
Purpose: To enable students to gain knowledge on consumer behavior and the key terms, concepts and theories of consumer behavior and be able to apply, evaluate, select, gather evidence and apply the gathered information in the consumer behavior context.