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| Diploma |
Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: Of this module is to provide students with an understanding of germane and seminal communication theories as they relate to public relations. Students will then be able to give an overview of the historical development of public relations as a field in the theoretical and practical focus it has carried, and give directives as to the excellent management and strategic function thereof in an organisational context. |