| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | |||
| Pre-requisite: RSC2601 | |||
| Purpose: To provide students with knowledge of the techniques of communication research, how to plan and execute research, how to report research findings, and how to research advertising, mass-media audiences, media efficiency and organisational and development communication. | |||