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Business-to-Business Marketing - MNM2604

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501
Purpose: Students credited with this module are able to demonstrate integrated knowledge of Business-to-Business Marketing in an organisation which includes the ability to apply and evaluate key concepts. Students are also able to demonstrate an understanding of knowledge and ability to evaluate types of knowledge with regards to critical issues involved in the marketing to organisational customers. Students are able to demonstrate an ability to analyse business markets, choosing target customers and developing innovative product packages aimed at them. Demonstrate an understanding of knowledge and the ability to critically evaluate types of knowledge about relevant business markets and developing a marketing strategy to optimally satisfy the chosen target market.