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Brand Management - MNM3710

Diploma,Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English
Pre-requisite: MNM1601 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
Purpose: The purpose of this module is to enable students to integrate knowledge of brand management in relation to the marketing and retail management discipline. This will be achieved through the ability of explaining, distinguishing and discussing the key concepts brand management namely, brand, branding, brand equity, brand identity, brand positioning, brand building, and brand growth. Further, the student must demonstrate knowledge and application in analysing brand management case studies by evaluating, judging and justifying the concepts. Thereby developing brand strategies.