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Brand Management - MNM3710

Under Graduate Degree,Diploma Semester module NQF level: 7 Credits: 12
Module presented in English
Pre-requisite: MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036
Purpose: To enable students to explain the foundations and components of branding and brand management. The activities of brand positioning and branding strategy are investigated, and the student is expected to explain the context and practical application of these activities. Lastly, the criteria and methods for brand evaluation are explained and the practical application of brand evaluation is highlighted.