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Advertising and Sales Promotion - MNM2606

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNM1601
Purpose: This module provide with an informed understanding of the core principles of marketing communication and the communication process in the business environment; the role of advertising and advertising strategy in the marketing environment; major advertising media methods available to marketers; media planning; the principles of sales promotion in the business environment; public relations in the marketing environment and principles of publicity in the marketing environment; the role of sponsorship in the advertising environment. Students credited with this module are able to explore the latest developments in this field, and are aided to discover the field of marketing communication as it is practiced today in the working environment.