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| Honours |
|
NQF level: 8 |
Credits: 24 |
| Module presented in English |
Module presented online |
|
Co-requisite: CSR4801& CFS4801or CHM4801 or CLO4801 or NUT4801 |
| Purpose: To introduce students to examine consumer behaviour principles and its position in Consumer Science; analyse the individual consumer from a psychological perspective; explore the social and cultural dimensions of consumer behaviour within a Consumer Science perspective; study the consumer decision making process from a Consumer Science perspective. |