The University of South Africa (Unisa), through its Department of Institutional Advancement (DIA), recently hosted a three-day open day exhibition at Thamsanqa Secondary School in Orange Farm. The initiative formed part of the university’s broader effort to engage directly with prospective students and strengthen its presence within local communities.

Speaking at the event, Prof Boitumelo Senokoane, Acting Executive Director of DIA, explained that the primary objective of the open day was to build meaningful connections between Unisa and learners from various schools.

Prof Boitumelo Senokoane, Acting Executive Director of DIA

He emphasised that the open day aims to guide and support learners in navigating the application process while encouraging them to pursue further studies at the institution. According to him, creating these opportunities for direct interaction allows students to better understand what the university offers and how they can align their academic goals with available programmes.

The open day took place over three days, from 22 to 24 April 2026, and attracted a significant turnout of learners. More than 2 138 high school learners from Thamsanqa Secondary, Aha Thuto Secondary, Leshata Secondary, Mphethi Mahlatsi Secondary, Thetha Secondary, Thusa Setjhaba Secondary, Jabulile Secondary, Orange Farm Secondary, Qoqa Secondary, Raphela Secondary and Vulanindlela Secondary in the Johannesburg South District, Circuit 1, in Orange Farm, attended the exhibition.

Thamsanqa Secondary School in Orange Farm

The event provided a valuable platform for prospective students to interact with representatives from different colleges within the university, explore a wide range of academic programmes and gain insight into potential career paths. Learners were also able to ask questions, receive guidance and access important information about admission requirements and study options.

Senokoane further highlighted the continued importance of face-to-face engagement in student recruitment. While acknowledging the growing role of digital and online marketing strategies, he noted that traditional, in-person approaches remain highly effective in the higher education sector. He cautioned that if Unisa does not consistently take advantage of such opportunities, other institutions may step in to fill the gap and attract prospective students.

Looking ahead, Unisa plans to expand its recruitment efforts across the country. These initiatives will include visits to schools across all Unisa’s regions, participation in exhibitions held in communities and shopping malls, and targeted outreach programmes. A strong focus will be placed on previously disadvantaged schools and communities to ensure greater access to higher education opportunities and to promote inclusivity within the institution.

* By Allie Mathebula, Public Relations Officer, Department of Institutional Advancement