Department of Marketing and Retail

Ms M Gopaul

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer


  • BCom Marketing Management (UP)
  • BCom Hons Marketing Management (UP)
  • MCom Business Management with specialisation in Marketing and Retail management (UNISA)

Currently teaching

  • Price Management (MNM2609)
  • E-marketing (MNM3714)

Fields of academic interests

  • Price Management
  • E-marketing
  • Branding

Field of Specialisation

  • E-marketing


  • Co-editor and contributing author in: Bothma, C. & Gopaul, M. (ed). 2015. E-marketing in the South African context. Cape Town, South Africa: Juta.
  • Contributing author in: Fourie, L. (ed). 2014. Public relations: Theory and practice. Cape Town, South Africa: Juta.


Journal articles

  • Manley, L.L. & Gopaul, M. 2015. An investigation into the impact of e-tolls in the Gauteng province of South Africa: an SME perspective, Problems and Perspectives in Management, 13 (4):85-91.
  • Gopaul, M. & Manley, L.L. 2015. SME perception of government assistance within South Africa. Journal or corporate ownership and control, 4 (4).
  • Gopaul, M. 2015. Adoption of e-marketing tools by small and medium enterprises (SMEs) – Fad or future trend? Corporate ownership and control, 13 (1):454-461.
  • Gopaul, M. 2015. Healthier fast-food options – Are consumers happy with the price they pay and the value that they receive? Risk Governance and Control, 4 (4).
  • Cant, M.C., Machado, R. & Gopaul, M. 2014. Are customers satisfied with healthier options at fast-food outlets? International Business and Economics Research Journal, 13(6):1199-1212.
  • Cant, M.C., Gopaul, M. & Manley, L.L. 2013. Brand Loyalty: Are Black urban area consumers’ more loyal? Corporate Ownership and Control, 11(1, Continued – 6):548-555.

Paper presentations

  • 2015 - Cant, M.C., Wiid, J.A. & Gopaul, M. Challenges affecting the success of SMEs – A South African perspective. Proceedings of 2015 International Business & Education Conference 4-8 January 2015, Maui, ISBN 2157-9660.
  • 2013 - Cant, M.C., Machado, R. & Gopaul, M. Customer satisfaction with regards to the food quality of fast-food outlets’ healthier options: A South African perspective. Proceedings of 24th International Business Research Conference 12 - 13 December 2013, Planet Hollywood, Las Vegas, USA, ISBN: 978-1-922069-37-5


  • Departmental community engagement workshops