Department of Marketing and Retail

Dr C Smith

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer
Tel: 012 429 8677
E-mail: prinsck@unisa.ac.za

Qualifications

  • MCom Business management specialising in Marketing Management (Cum Laude) (UNISA)
  • BCom Honours Communications Management (UP)
  • BCom Communications Management (UP)

Fields of academic interests

  • Public relations
  • Customer experience
  • Customer retention

Field of Specialisation

  • Internal marketing
  • Internal communication

Journal articles

Paper presentations

  • Meyer, A.A. & Smith, C. 2022. Do university employees practice what they preach? Evaluating the value of internal communication. International Business Conference

Professional positions, fellowships & awards

  • Marketing Association of South Africa member
  • Marketing Association of South Africa awarded the designation of ‘Practicing Associate Marketer South Africa’ (31 December 2022).
  • College of Economic and Management Sciences, Module Design 2017 for the module Introduction to Public Relations (MNM1520)
  • College of Economic and Management Sciences, Module Design 2019 for the module Fundamentals of Public Relations (MNM1520) and Public Relations (MNM2607)