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Marketing Communication, Advertising and Public Relations - COM4808

Honours NQF level: 8 Credits: 24
Module presented in English Module presented online
Purpose: Theme 01: The traditional and online marketing context, marketing approaches and marketing management addresses traditional and online marketing. Theme 02: Integrated marketing communication (IMC) and the IMC programme pays attention to the steps of the marketing programme. Theme 03: Traditional and online public relations in context, theory and function and marketing public relations (MPR) introduces public relations theoretically. Theme 04: Public relations media and campaigns: an integrated perspective pays attention to the steps of the public relations campaign. Theme 05: Traditional and online advertising theory, research and the integrated campaign introduces traditional and online advertising. Theme 06: The integrated communication campaign addresses the advertising campaign. Theme 07: The online audience addresses the characteristics of the online audience. Theme 08: Web based commercial communication addresses web based commercial communication.