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Customer Relationship Management - MNM3712

Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English
Pre-requisite: MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
Purpose: The purpose of this module is to supply students with integrated knowledge of the central areas of Customer Relations Management (CRM). Students will be able to demonstrate an understanding as to why an organisation should establish and maintain relationships with various stakeholders and how to create value for them. Students will be able to evaluate and apply a range of methods of enquiry in CRM. Lastly, students will be able to demonstrate an ability to analyse, critically reflect on, and address complex problems, applying evidence-based solutions and theory-driven arguments in the field of CRM.