| Qualification code: | 98301 |
| NQF level: | 7 |
| Total credits: | 360 |
| SAQA ID: | 83291 |
| APS/AS: | 21 |
| Maximum time to complete this qualification: | 8 years |
Purpose statement:
The purpose of the qualification is to provide qualifying students with comprehensive and in-depth knowledge of the principles, major theories and paradigms, methods and technology of the science and profession of the field of marketing and in the process to ensure that they obtain the higher level knowledge in marketing that is expected of an executive in the field of marketing. It further equips them to co-ordinate and contribute to the management of the core marketing management functions of the organisation in line with best practice and quality standards by providing qualifying students with the higher-order cognitive reasoning skills and decision-making abilities to understand and execute the tasks and functions associated with a high level executive in marketing and in the process to advance the science and field of marketing management through research reflection and scientific discourse. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management where these higher order capabilities will be required to advance to learning at masters and doctoral level. The modules are specifically selected to grow students' knowledge and deeper understanding of the management science of marketing from the more general aspects and principles covered in the first year modules to a more focused and more in-depth analysis of different marketing principles and issues which will require a deeper dissemination of the information in marketing decision making to ensure that learners have a more advanced knowledge of marketing in the second year; and conclude with strategic marketing management issues and theory focusing on specific issues of relevance consummate with the demands of a global economy and increased demands from customers and top management.
Your admission to Unisa is dependent on you meeting the specific admission requirements for your chosen qualification.
A National Senior Certificate (NSC) (Degree endorsement) with at least 50% in the language of teaching and learning and with at least 50% in Mathematics,
or
a Senior Certificate (SC) with matriculation exemption (or qualify for the exemption from the Matriculation Board) and with at least a D symbol on HG or a C symbol on SG in the language of teaching and learning and with at least a D symbol on HG or a C symbol on SG in Mathematics,
or
any completed Higher Certificate offered in the College of Economic and Management Sciences,
or
any Diploma obtained in the College of Economic and Management Sciences.
Applicants who do not meet the admission requirements as indicated above, should apply for a lower NQF level qualification for which they meet the statutory and additional requirements.
Applicants who would like to apply for admission through recognition of prior learning (RPL) must be at least 30 years old; have completed at least Grade 10; and have at least five years' relevant work experience in the study field in which they would like to apply for admission to a qualification. For more information on RPL criteria visit: http://www.unisa.ac.za/rpl
Pay the application fee once you've received your student number:
Please note that this application fee is non-refundable even if you decide not to study through Unisa, do not qualify for admission to Unisa or cannot be offered a space due to limited spaces available.
Click here to find out more about Unisa's student fees, and the bursaries and loans for Unisa students.
Apply for admission to undergraduate qualifications for the 2026 academic year between 18 August and 10 October 2025.
Please take note of the following:
Unisa will send the necessary information about registration dates and the registration process to all successful applicants who have confirmed their acceptance of Unisa's offer. Visit www.unisa.ac.za/register for registration information.