Dr Hennie Visser
| Senior Lecturer | |
|---|---|
| Tel: | 011 652 0220 |
| E-mail: | vissejh@unisa.ac.za |
Qualifications
- PhD in Management Studies (Unisa, 2020)
- M Com (UP, 1998)
Fields of academic interests
- Marketing strategy related research
Field of Specialisation
- Marketing management
- Marketing strategy
Books
Book chapters:
- Product and Service Innovation in Venter, P & Jansen van Rensburg, M. Strategic Marketing 2nd Edition (2014), Oxford University Press, Cape Town.
Journal articles
- Steyn, R & Visser, JH. (2012). Who will protect us from doctors and professors who promise the world? New Agenda, Issue 45, First quarter
- Snyman, L & Visser, JH. (2014). The adoption of social media and social media marketing by South African dental practitioners. South African Dental Journal, Volume 69, Issue 6.
- Visser JH (2015). Market segmentation possibilities in the tourism market context of South Africa. African Journal of Hospitality, Tourism and Leisure. Volume 4 (2)
Professional positions, fellowships & awards
- Member of American Marketing Association
- Member of Marketing Association of South Africa
- Chartered Marketer South Africa