Qualifications

• PhD in Management Studies (Unisa, 2020)
• M Com (UP, 1998)

Currently teaching

• Value-Based Management (Digital Transformation and Value Chain Management)

Fields of academic interests

• Marketing strategy and related fields

Field of Specialisation

• Marketing management
• Marketing strategy

Books

Book chapters:

• Product and Service Innovation in Venter, P & Jansen van Rensburg, M. Strategic Marketing 2^nd Edition (2014), Oxford University Press, Cape Town.

Journal articles

• Steyn, R & Visser, JH. (2012). Who will protect us from doctors and professors who promise the world? New Agenda, Issue 45, First quarter
• Snyman, L & Visser, JH. (2014). The adoption of social media and social media marketing by South African dental practitioners. South African Dental Journal, Volume 69, Issue 6.
• Visser JH (2015). Market segmentation possibilities in the tourism market context of South Africa. African Journal of Hospitality, Tourism and Leisure. Volume 4 (2)

Professional positions, fellowships & awards

• Member of American Marketing Association
• Member of Marketing Association of South Africa
• Chartered Marketer South Africa

Other

Dr Hennie Visser has experience in the productivity improvement of companies by concentrating on marketing. It is his firm belief that organisations can continuously improve through good marketing management efforts.  

His PhD research focused on strategic marketing and how it is approached from a practitioner’s perspective. 

Hennie is a Chartered Marketer (SA) and an active member of the continuous professional development initiatives for designated marketers at the Marketing Association of SA. 

His ongoing professional development focus on strategic marketing topics.