Prof Neha Purushottam

Professor
Tel: 011 652 0253
E-mail: purusn@unisa.ac.za

Qualifications

  • PhD Management Studies [SVKM’s NMIMS University, Mumbai, India (one of the top 10 Business Schools in India)-2009]
  • MBA specialisation Marketing (M.D.S. University, Ajmer, India- 2000)
  • MA (Economics) with specialization in Banking, (M.D.S. University, Ajmer, India- 1996)

Fields of academic interests

  • Sustainability Marketing
  • Green marketing,
  • Cause-related marketing,
  • Marketing in Society,
  • Sustainable consumption and Sustainable consumer behaviour,
  • Consumer policy and sustainability,
  • Sustainability in management education

Field of Specialisation

  • Marketing
  • Management Studies
  • Economics
  • Banking
  • Retail
  • Strategic management

Books

  • Purushottam, N. (2016). Sustainable Consumption and Social Institutions: Setting a Research Agenda for India. In A. Gbadamosi (Ed.), Handbook of Research on Consumerism and Buying Behavior in Developing Nations (pp. 409-428). Hershey, PA: Business Science Reference. doi: 10.4018/978-1-5225-0282-1. ch018
  • Purushottam, N. (September 15, 2014). Assessment in Management Education: Emerging Issues and Possibilities (Chapter 4) in Charles V. and Kumar, M. (eds.). Business Performance Measurement and Management. Cambridge Scholars Publishing, UK. (ISBN-10: 1443861391 and ISBN-13: 978-1443861397).
  • Purushottam, N. (2011). Retail Change in India: An Exploration of Drivers of Emergence and Growth of Organized Retail Sector in India between 1991 and 2007 in Centeno, E. and Veloytsou, C. (eds.). New Perspective of Contemporary Marketing. Athens, Greece: Athens Institute for Education and Research, 133-146. (ISBN: 978-960-9549-69-1).
  • Purushottam, N., Kattarwala, N., Kachwala, T. and Vaidyanathan K.N. (2006). Pure Steel: Wire Division, Identification of strategic options. Case Monograph (Monograph No. 13), SVKM’s NMIMS University, Mumbai, India, 42-51.
  • Purushottam, N. (2005). Transition to Transformation: Indian Ethos and Transformation of Organization from Economic Entity to Sacro-Economic Entity, Knowledge Management Series, Series No. 12, 60-73.

Journal articles

  • Rwelamila, P.D. & Purushottam, N. (2016). Strategic project management as an innovative approach for sustainable green campus buildings in Africa: The need for a paradigm shift. Smart and Sustainable Built Environment, Vol. 5 Issue 3, 261 – 271. (ISSN: 2046-6099)
  • Rwelamila, P.D. & Purushottam, N. (2012). Project Management Trilogy Challenges in Africa – where to from here? Project Management Journal, Special Issue: Managing Projects in Africa, Volume 43, Issue 4, pages 5–13. (ISSN 8756-9728 and e ISSN 1938-9507)
  • Purushottam, N. (2011). Store attributes preference in selecting a store: a study of large scale retail stores in South Africa. Journal of Business and Behavioural sciences, Vol. 23, No. 3, 66-81. (ISSN 1946-8113)
  • Purushottam, N. & Rwelamila, P.D. (2011). Strategies in a multi-polar world: opportunity for application of project management approaches. Business Studies Journal, Vol. 3, Special Issue no 1, 109-117.  (ISSN 1944-656X H and ISSN 1944-6578 O).
  • Yajnik, N. and Purushottam, N. (October, 2010). Case: Gourmet Land Pvt. Ltd. NMIMS Management Review Journal. Vol. XX, 54-61. (ISSN: 0971-1023).
  • Purushottam, N. (March 2005). Retail Boom: What is in the Bubble? Management Insight, Vol III, No. 1, (ISSN 0973-936X)

Paper presentations

  • Purushottam, N. & Rwelamila, P.D. (2016). Managing environmental collaborations at business schools by projects: Possibilities and a way forward in Spring, A. & Rwelamila, PD (ed). Governance and Business Policies: towards Sustainable African Business Development, Proceedings 17th Annual International Conference, International Academy of African Business and Development (IAABD), Arusha: Tanzania, 610-618 (ISBN: 978-0-620-70935-4).
  • Rwelamila P M D & Purushottam, N (2015). Green campus initiatives as projects: Can creating conducive internal university project environment a key to success? In: Raidén, A B and Aboagye Nimo, E (Eds) Proceedings 31st Annual ARCOM Conference, Association of Researchers in Construction Management, UK: Lincoln, 367-376. (ISBN: 978-0-9552390-9-0 (2 vols).
  • Purushottam, N. & Rwelamila, P.D. (2015). Business schools: a platform for sustainable empowerment of informal sector through a project management framework in Rwelamila, PD & Spring, A. (ed). Towards sustainable African business development: Integrating formal and informal business, Proceedings 16th Annual International Conference, International Academy of African Business and Development (IAABD), Kenya: Nairobi, 241-250 (ISBN: 978-0-620-65831-7).
  • Purushottam, N. (June 2014). Sustainable consumption and emerging markets: challenges and pathways. The Business & Management Review, Vol. 5, Issue 1, 169-176. [ISSN 2047-2854 (Print) ISSN 2047-2862 (Online)].
  • Purushottam, N. & Rwelamila, P.D. (2014). African Diaspora as a Stakeholder in Development: Challenges and Possibilities in Rwelamila, PD & Spring, A. (ed). The development and sustainability of African business: the role of the African diaspora, Proceedings of the 15th Annual International Conference, International Academy of African Business and Development (IAABD), Barbados, West Indies, 262-268 (ISBN: 978-0-620-61095-7).
  • Purushottam, N. (2013). Sustainability and Marketing Education: Emerging Research Themes in Soliman, K. (ed.). Vision 2020: Innovation, Development Sustainability, and Economic Growth. Proceedings of 21th International Business Information Management Association conference, IBIMA USA: Vienna, Austria, 600-605. (ISBN: 978-0-9860419-0-7).
  • Ramabulana, T.R. & Purushottam, N. (2013 May). Customer Value and CRM performance in B2B market: A study of South African fresh fruit export industry in Obuah, E. (ed.). Integrating African Markets and Economies in a changing Global Economy: Issues, Challenges and Opportunities. Proceedings of the 14th Annual International Conference, International Academy of African Business and Development (IAABD), Accra, Ghana, 563-573. (ISBN:  0-9765288-8-6.)
  • Purushottam, N. (October 2012). Blended Learning Environment in Management education: Opportunities, Challenges and a Way Forward. Dublin International Conference on Education (IICE-2012), Dublin, Ireland, 130-131. (ISBN: 978-1-908320-10-0).
  • Purushottam, N. (May 2012). Green Marketing and Business Schools: Possibilities in African context. International Conference on Emerging Markets and the New Dynamics of Management, International Management Research Academy (IMRA), U.K. (ISBN:  978-0-9573841-0-1).
  • Purushottam, N. & Rwelamila, P.D. (May 2012). Exploring possibilities for management education in Africa: The case of South Africa. 13th Annual International Conference, International Academy of African Business and Development (IAABD), Morocco, 388-395. (The paper won the best paper award in the track). (ISBN: 0-9765288-7-8).
  • Rwelamila, P.D. & Purushottam, N. (May 2012). The Challenge of Managing Democratic Elections in Africa – Making Election Management Bodies (EMBs) Work as Project Oriented Organizations (POOs). 13th Annual International Conference, International Academy of African Business and Development (IAABD), Morocco, 310-320. (ISBN: 0-9765288-7-8).
  • Purushottam, N. (November 2011). Globalization and Cause-Related Marketing. Paper presented on ‘Globalisation and Cause related Marketing. The Business & Management Review, Vol. 1, 278-281. (ISSN 2047-2854).
  • Rwelamila, P.D. & Purushottam, N. (May 2011). Project Management Trilogy Challenges in Africa – where to from here? Challenges in the Era of Globalization. 12th Annual International Conference, International Academy of African Business and Development (IAABD), Edmonton, Canada, 693-700. (ISBN: 0-9765288-6-X).
  • Purushottam, N. & Rwelamila, P.D. (January, 2011). Issues and strategies in management education: A South African Perspective in Management Education in 2020: Issues, Challenges, and Opportunities. Houston, Texas: AIMS International, 1-4.
  • Purushottam, N. & Rwelamila, P.D. (November 2010). Nation Branding as a Concept: The Application of Project Management Approaches. Leadership and management studies in sub-Sahara Africa conference, Cape Town, South Africa. (ISSN: 1177-3294).

Professional positions, fellowships & awards

  • Qualified National Eligibility Test (NET) of University Grant Commission (UGC) for Lectureship in Management
  • Member of American Marketing Association, Chicago, USA.
  • Member of Allied Academics, North Carolina, USA.
  • Member of International Academy of African Business and Development (IAABD).
  • Member of International Management Research Academy (IMRA), UK.

Projects

  • Green/environmental consumer behaviour (in collaboration with Dr. Tidings P. Ndhlovu, Manchester Metropolitan University, UK)
  • Sustainable consumption and consumer policy
  • Sustainable food consumption
  • Sustainable consumer behaviour in Southern Africa
  • Sustainable energy consumption
  • Sustainable housing (In collaboration with Professor PMD Rwelamila and Mr. Ozias Ncube, Unisa SBL)

Telephone: +27 11 652 0248 / +27 11 652 0291

Email: sbl@unisa.ac.za

Physical Address:
Cnr Janadel and Alexandra Avenues
Midrand, 1686
Gauteng, South Africa
Download map & directions (PDF)