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Bureau of Market Research

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CONSUMER FINANCIAL VULNERABILITY INDEX (CFVI) QUARTER 4 - 2014 (12-02-2015)

South African consumers generally experienced a slight improvement in their personal financial situation during 2014 compared to 2013. According to MBDís Consumer Financial Vulnerability Index (CFVI), consumers generally felt mildly exposed regarding their cash flow situation during 2014 compared to a very exposed position in 2013. This slight improvement occurred despite their finances being constrained by a number of factors over the course of 2014. These factors include a higher interest rate environment, slow economic and employment growth, some substantial price increases, labour strikes, restricted access to credit and continued high debt levels. In this regard the CFVI revealed that consumers faced significant challenges in servicing their debt during each quarter of 2014.

MID-2014 WARD POPULATION ESTIMATES FOR SOUTH AFRICA (08-02-2015)

The Census is the traditional source of population figures at ward level in South Africa as sample sizes in surveys are usually not large enough to produce population figures at that level. For planning purposes census figures are technically outdated immediately they are released because planners require population figures for the present and possibly for future dates.  In an attempt to meet the demand for current population figures, many organisations produce mid-year population estimates and projections.  These estimates, however, are usually at higher geographical levels.  In view of this a recent study by the Bureau of Market Research (BMR) at the University of South Africa (Unisa) provides population estimates at ward level for all provinces in South Africa as at mid-2014.  The study conducted by Prof Eric Udjo (Head of the Demographic Research Division of the BMR) addresses concerns among planners on the lack of current population estimates at ward level.

BMR STUDY REVEALS DISTURBING FINDINGS ON ONLINE SEXUAL GROOMING AND EXPOSURE OF SCHOOL LEARNERS TO PORNOGRAPHIC MATERIAL (28-01-2015)

The Youth Research Unit (YRU) of the Bureau of Market Research (BMR) within the College of Economic Management Sciences (CEMS) at the University of South Africa (Unisa) recently conducted a ground breaking Internet safety survey among 1 500 secondary school learners in Gauteng. This study follows a series of YRU research projects that aim to establish the usage and impact of Information Communication Technology on the lives of young South Africans. The Gauteng study in particular focuses on the online behaviour and risks experienced by secondary school learners when engaging with the Internet and social networking sites.

HAPPINESS INDEX 2014 (21-01-2015)

The Behavioural and Communication Research Division of the Bureau of Market Research (BMR) at the University of South Africa (Unisa) recently released the latest happiness index involving almost 3 500 graduates in South Africa. According to Prof Pierre Joubert (BMR Professor) the 2014 BMR survey shows that graduates are mostly satisfied with life, albeit at a marginally lower level than in 2013. In fact, graduates generally experience happiness with most spheres of life while their perceived standing in society improved significantly in 2014. However, they reported lower levels of being in control of their own lives due to an increased awareness of environmental factors. Generational differences were again evident in 2014 with the older generation expressing higher levels of subjective happiness, internal drive (locus of control) and standing in society, while less stress was also evident amongst this generation.

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