Undergraduate & honours qualifications

Postgraduate Diploma in Marketing Management

Qualification code: 98206
NQF level: 8
Total credits: 120
SAQA ID: 83466
APS/AS: 60
Rules:
Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement:
The purpose of the qualification is to consolidate, advance and deepen students' knowledge and expertise in the field of marketing management. The qualification provides qualifying students with knowledge of contemporary marketing issues and the ability to align this knowledge with other organisational functional areas. Qualifying learners will be able to identify the strategic implications of marketing decisions on management in an organisation and have the ability to analyse advanced and unfamiliar marketing metrics, to solve high-level and unfamiliar marketing management problems and to lead the marketing function of an organisation. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management. The modules are specifically selected to grow students' knowledge of contemporary marketing management issues and will enable students to: - Design and evaluate the effectiveness of marketing strategies. - Engage in advanced marketing problem solving. - Manage the marketing function of an organisation.
This qualification will be presented using both online and distance learning modes.
Qualification offered until 2019, and ONLY for students previously registered for this qualification.

Who can register?

  • Applicants may only register once they have received confirmation from Unisa that their application for admission has been accepted. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification.
  • Re-registering students may register for the 2019 academic year once the registration period opens.


Please note:

  • Should you wish to start a new qualification, please apply for the alternative qualification during the next application period.
  • All communication sent to you after the initial study package (with the exception of study guides) will be sent electronically to your myLife e-mail account (eg follow-up tutorial letters, examination timetables and results, financial statements). You will no longer receive such communication in printed format.


How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of modules and NQF level credits within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:

  • At least 36 NQF credits (3 modules of 12 credits each) in your first year of study.
  • At least 48 NQF credits (4 modules of 12 credits each) in your second or further years of study.

You may not register for more than the allowed maximum number of credits / modules per semester:

  • At least 60 NQF credits (5 modules of 12 credits each) in a semester.
  • At least 120 NQF credits (10 modules of 12 credits each) per year for year modules.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
MNG4801 - Strategic Management
MNM4801 - Contemporary Issues in Marketing
MNM4802 - Applied Strategic Marketing
MNM4803 - Marketing Metrics
MNM4804 - Applied Strategic Retailing