Qualification code: | 98206 |
NQF level: | 8 |
Total credits: | 120 |
SAQA ID: | 83466 |
APS/AS: | 60 |
Rules: Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet. |
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Purpose statement: The purpose of the qualification is to consolidate, advance and deepen students' knowledge and expertise in the field of marketing management. The qualification provides qualifying students with knowledge of contemporary marketing issues and the ability to align this knowledge with other organisational functional areas. Qualifying learners will be able to identify the strategic implications of marketing decisions on management in an organisation and have the ability to analyse advanced and unfamiliar marketing metrics, to solve high-level and unfamiliar marketing management problems and to lead the marketing function of an organisation. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management. The modules are specifically selected to grow students' knowledge of contemporary marketing management issues and will enable students to: - Design and evaluate the effectiveness of marketing strategies. - Engage in advanced marketing problem solving. - Manage the marketing function of an organisation. |
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This qualification will be presented using both online and distance learning modes. | |
Qualification offered until 2019, and ONLY for students previously registered for this qualification. |
Please note:
Each Unisa qualification is structured in such a way that you need to pass a certain number of modules and NQF level credits within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:
You may not register for more than the allowed maximum number of credits / modules per semester:
The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.
You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately
Click here for more information on managing your studies.
As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.
Module | Pre-requisite/Co-requisite/Recommendation |
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Group A. Compulsory | |
MNG4801 - Strategic Management | |
MNM4801 - Contemporary Issues in Marketing | |
MNM4802 - Applied Strategic Marketing | |
MNM4803 - Marketing Metrics | |
MNM4804 - Applied Strategic Retailing |