Undergraduate & honours qualifications

National Diploma: Public Relations Management

Qualification code: DPUBR
NQF level: 6
Total credits: 360
SAQA ID: 62410
APS/AS: 18
NEW STUDENTS ARE TO FOLLOW THE CURRICULUM OF THE DIPLOMA IN PUBLIC RELATIONS (90077). Students who are not working in the public relations profession must undertake to arrange their practical experience in a public relations or communications environment. If a student is not in possession of a Senior Certificate, but has five years relevant experience in the Public Relations or Communications field, may contact the Recognition of Prior Learning (RPL) office for possible admission. First Language speakers of an African language, who did the language as a first language in matric, may not register for AFL1503 or AFL1504. Please note that AFK1502 is an AFRIKAANS module. Students who passed MAR111Y will retain credits for MNM1503.
Purpose statement:
The primary purpose of this qualification is to develop a person competency to plan and execute public relations and communications activities.
This qualification will be presented using both online and distance learning modes.
Qualification offered until 2022, and ONLY for students previously registered for this qualification.

Who can register?

  • Applicants may only register once they have received confirmation from Unisa that their application for admission has been accepted. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification. Admission to the alternative qualification is not automatic. It will depend on whether you comply with admission requirements and if space is available.
  • Re-registering students may register for the 2020 academic year once the registration period opens.

Please note:

  • Should you wish to start a new qualification, please apply online for the alternative qualification.
  • All communication sent to you after the initial study package (with the exception of study guides) will be sent electronically to your myLife e-mail account (eg follow-up tutorial letters, examination timetables and results, financial statements). You will no longer receive such communication in printed format.

How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of modules and NQF level credits within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:

  • At least 36 NQF credits (3 modules of 12 credits each) in your first year of study.
  • At least 48 NQF credits (4 modules of 12 credits each) in your second or further years of study.

You may not register for more than the allowed maximum number of credits / modules per semester:

  • At least 60 NQF credits (5 modules of 12 credits each) in a semester.
  • At least 120 NQF credits (10 modules of 12 credits each) per year for year modules.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.

First level

Second level

Third level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
COP3701 - Communication Science for Public Relations III Pre-requisite:COS241Z or COP2601
PREPRAC - Public Relations Practice Pre-requisite:PRO251X
PRO371Q - Public Relations III Pre-requisite:PRO251X