Undergraduate & honours qualifications

Bachelor of Commerce in Marketing Management

Qualification stream: .
Qualification code: 98301 - MKT
NQF level: 7
Total credits: 360
SAQA ID: 83291
APS/AS: 21
Rules:
The College has replaced FAC1601 with FAC1602. Students who have already passed FAC1601 in this curriculum will retain the credit(-s) and will not be required to complete the replacement module(-s).* Curriculum amendments from 2019 include the replacement of MNM1503 with MNM1601, replacement of MNM1505 with CLA1501, replacement of HRM2605 with STA1610, replacement of MNM2602 with MNM2615, replacement of MNM2608 with MNM2614, replacement of MNM2609 with MNM2604, and MNM2610 with MNM2613. Students who have already passed the modules (in this qualification) that were replaced will retain the credits and will not be required to complete the replacement modules. Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement:
The purpose of the qualification is to provide qualifying students with comprehensive and in-depth knowledge of the principles, major theories and paradigms, methods and technology of the science and profession of the field of marketing and in the process to ensure that they obtain the higher level knowledge in marketing that is expected of an executive in the field of marketing. It further equips them to co-ordinate and contribute to the management of the core marketing management functions of the organisation in line with best practice and quality standards by providing qualifying students with the higher-order cognitive reasoning skills and decision-making abilities to understand and execute the tasks and functions associated with a high level executive in marketing and in the process to advance the science and field of marketing management through research reflection and scientific discourse. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management where these higher order capabilities will be required to advance to learning at masters and doctoral level. The modules are specifically selected to grow students knowledge and deeper understanding of the management science of marketing from the more general aspects and principles covered in the first year modules to a more focused and more in-depth analysis of different marketing principles and issues which will require a deeper dissemination of the information in marketing decision making to ensure that learners have a more advanced knowledge of marketing in the second year; and conclude with strategic marketing management issues and theory focusing on specific issues of relevance consummate with the demands of a global economy and increased demands from customers and top management.
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants may only register once they have received confirmation from Unisa that their application for admission has been accepted. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification.
  • Re-registering students may register for the 2019 academic year once the registration period opens.


Please note:

  • Should you wish to start a new qualification, please apply for the alternative qualification during the next application period.
  • All communication sent to you after the initial study package (with the exception of study guides) will be sent electronically to your myLife e-mail account (eg follow-up tutorial letters, examination timetables and results, financial statements). You will no longer receive such communication in printed format.


How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of modules and NQF level credits within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:

  • At least 36 NQF credits (3 modules of 12 credits each) in your first year of study.
  • At least 48 NQF credits (4 modules of 12 credits each) in your second or further years of study.

You may not register for more than the allowed maximum number of credits / modules per semester:

  • At least 60 NQF credits (5 modules of 12 credits each) in a semester.
  • At least 120 NQF credits (10 modules of 12 credits each) per year for year modules.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.

First level

Second level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
FIN2603 - Finance For Non-Financial Managers
MNG2601 - General Management
MNM2604 - Business-to-Business Marketing Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D
MNM2605 - Consumer Behaviour Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D
MNM2607 - Public Relations Pre-requisite:MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501 or MNB101D or MAR111Y
MNM2611 - Integrated Marketing Communication Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y or MNM1601
MNM2613 - Value Chain Marketing Pre-requisite:MNM1502 or MNM1601
MNM2614 - Product And Price Management Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y
MNM2615 - Marketing in Africa Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or or MNB101D
STA1610 - Introduction to Statistics

Third level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
MNG3701 - Strategic Planning IIIA Pre-requisite:MNG2601 or MNG2016 (Not applicable to BTCOR, BTPLC, BTEXP, BTMAN, BTSMN, BTTOU & BTAGM & 98235)
MNG3702 - Strategic Implementation and Control IIIB Co-requisite:MNG3701
MNM3702 - Marketing Research Pre-requisite:MNM2601 or MNM2605 or MNM2611 or MNM2614
MNM3703 - Sales Management Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y or MNM1601 or MNM2605 or MNM2611 or MNM2614
MNM3709 - Strategic Marketing Pre-requisite:MNM2601 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036 or MNM1601 or MNM2614
MNM3710 - Brand Management Pre-requisite:MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036
MNM3711 - International Marketing Pre-requisite:MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036
MNM3712 - Customer Relationship Management Pre-requisite:MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036
MNM3713 - Services Marketing Pre-requisite:MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614
MNM3714 - Digital Marketing Pre-requisite:MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611