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Principles of Marketing Management - MNM1601

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English
Purpose: Students will be able to demonstrate detailed knowledge of the core marketing management principles including the marketing environment, marketing research, consumer behaviour, segmentation, targeting and positioning as well as the marketing mix. They will also be able to identify, analyse and solve problems in practical marketing scenarios by evaluating, selecting and applying appropriate information, procedures and methods. Furthermore they will be able to demonstrate an understaning of the relationship between marketing management principles and the ability to make marketing decisions in global and African contexts by developing a segmentation, targeting and positioning plan and a specific marketing mix of an organisation. Students enrolled for this module will also be able to demonstrate an ability to evaluate their performance against given criteria and provide support to the learning needs of others where appropriate.