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| Under Graduate Degree,Diploma |
Semester module |
NQF level: 7 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 |
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| Purpose: The purpose of this module is to provide students with the ability to compile a project based on their own research conducted within the marketing environment. Students must gain a better understanding of various concepts and steps in planning and executing a research project in order to investigate a research problem or opportunity relevant to the marketing management field. |