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| Under Graduate Degree,Higher Certificate |
Semester module |
NQF level: 5 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: This module aims to enable students to gain an informed understanding of the core areas in public relations. Students will gain the relevant knowledge regarding public relations principles and integrated communication. Students will gain the ability to discuss, select and apply the standard guidelines regarding the essential skills of a public relations practitioner; writing of text for different types of media; public relations communication and public relations campaigns. |