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Essentials of Marketing - MNM2602

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English
Purpose: Students will be able to demonstrate detailed knowledge of core marketing principles, the marketing environment, marketing research, consumer behavior, segmentation, targeting and positioning the marketing mix and strategic marketing management. They will also be able to identify, analyze and solve problems in practical scenarios by evaluating different sources of information and using the information in marketing decision making. They will also be able to demonstrate an understating of the relationship between different marketing principles and the ability to make decisions regarding segmentation, targeting, positioning and the marketing mix elements in global and African contexts by developing a segmentation, targeting and positioning plan and a marketing mix for an organisation. Students enrolled for this module will also be able to demonstrate an ability to evaluate their performance against given criteria and provide support to the learning needs of others where appropriate