Ms Pretty Ndlovu
Director of Startup Huddle and Liaison for Africa,
Global Entrepreneurship Network (GEN)

Pretty Tsholofelo Ndlovu is the Director of Startup Huddle and Liaison for Africa at the Global Entrepreneurship Network (GEN), where she leads the development and growth of a global founder-support program - Startup Huddle, operating in more than 60 countries.

In her role as GEN Liaison for Africa, she works closely with entrepreneurship ecosystem leaders, institutions, and partners across the continent to strengthen entrepreneurial networks, expand founder support, and foster greater collaboration throughout Africa's innovation ecosystem.

With more than 15 years of experience spanning ICT, digital transformation, business development, entrepreneurship, and innovation, Pretty brings a unique blend of ecosystem-building expertise and practical entrepreneurial experience.

Beyond her work at GEN, she has founded and co-founded ventures focused on AI and digital transformation, SME development, leadership and human sustainability, and youth STEM education. Her work sits at the intersection of entrepreneurship, technology, institutional partnerships, and inclusive economic development.

Across her professional and entrepreneurial endeavours, Pretty is particularly passionate about entrepreneurship ecosystem development, AI and digital transformation, inclusive innovation, strategic partnerships, and creating stronger pathways between entrepreneurs, institutions, and markets across Africa and globally.