Department of Communication Science

Prof DF du Plessis

College of Human Sciences
School of Arts
Department: Communication Science
Tel: 012 429 6570


  • BA Communication Science 
  • MA Communication Science
  • DLitt et Phil (Communication Science)

Fields of academic interests

  • Learning organisation and spirituality in organisations
  • Public Relations
  • News values

Field of Specialisation

  • Organisational Communication
  • Political Communication
  • Media Studies: News values 


Book chapters:

  • Du Plessis, D & Angelopulo, G. 1996. Chapter 4: Advertising. (In: Angelopulo, G. [ed.]. Introduction to communication. Course Book 7 - Speech communication, public relations and advertising. Cape Town: Juta).
  • Du Plessis, D. (ed.). 2000. Introduction to public relations and advertising. Cape Town: Juta.
  • Du Plessis, D. & Schuring, G. 2000. Multilingualism in the workplace. Johannesburg: MWU-research institute.
  • Cutlip, S.M., Center, A.H., Broom, G.M. & Du Plessis, D.F. 2002.  Essentials of effective public relations for sub-Saharan Africa. Cape Town: Maskew Miller Longman.
  • Verwey, S., Du Plooy-Cilliers, F & Du Plessis, D. 2002. Chapter 7: Communication by design: networking or not working. (In: Strategic organisational communication: paradigms and paradoxes, edited by S Verwey & F du Plooy Cilliers: Johannesburg: Heinemann.
  • Du Plessis, D. 2006. Chapter 7: Public Relations. (In: Integrated Organisational Communication. Edited by G Angelopulo and R Barker, Cape Town: Juta).
  • Du Plessis, D. 2006. Chapter 16: What’s news in South Africa? (In: News around the world: content, practitioners and the public. Edited by P Shoemaker and A Cohen, New York: Routledge).
  • Du Plessis, D. & Schoonraad, N. 2006. Chapter 12: Integrated Communication Measurement. (In: Integrated Organisational Communication. Edited by G Angelopulo and R Barker, Cape Town: Juta).
  • Du Plessis, D, Steinberg, S and Dowling, F. 2010. Money Talks.  Communication in business contexts. Cape Town: Pearson.
  • Du Plessis, D. 2014. Chapter 7 : Intrapersonal Communication. (In Introduction to Communication. Edited by Angelopulo and Steinberg. Juta: Cape Town).

Journal articles

  • Barker, R & Du Plessis, DF. 2002. Towards an integrated communication profession: A pilot study, Communicare: Journal for Communication Sciences in Southern Africa 21(2).
  • Du Plessis, D. 1990. Kan politieke televisiedebatte kiesers oorreed? 'n Loodsstudie [Can political television debates persuade? A pilot study]. Communicatio 16(1):25-28
  • Du Plessis, D. 1995. Voortgesette onderwys as skakelinstrument by oud-studenteskakelwerk. [Continuing education as public relations tool  in alumni relations]. Communicatio 21(2):26-32.
  • Du Plessis, D. 1998. Religion and politics: Afrikaner right-wing (mis)communication in South Africa in 1994.  Communicatio 24(1).
  • Du Plessis, D.F. 2001. Calvin in word and deed: a communicological appreciation. Koers (61)2.
  • Du Plessis, D. 2002. News Values: A South African verification of Shoemaker's theory. Ecquid Novi. 23(2).
  • Du Plessis, D. 2003. An analysis of crime reporting and audience perceptions of it in selected South African media. Communicare: Journal for Communication Sciences in Southern Africa. 22(1).
  • Du Plessis, T C, Angelopulo GC & Du Plessis DF.  2006. A conceptual framework of corporate online communication: a marketing public relations (MPR) perspective.  Communicatio. 32(2).
  • Van der Walt, E A, Du Plessis, DF & Barker, R. 2006. Exploring the spiritual intelligent model of communication to recontextualise differences between management and employees.  Communicatio. 32(2).

Professional positions, fellowships & awards



  • Learning organisation and spirituality research project
  • SABC/Google/Unisa Educational content project
  • Communication Science multilingual concepts project