Department of Communication Science

Dr H Marx Knoetze

College of Human Sciences
School of Arts
Department: Communication Science
Senior Lecturer
Tel: 012 429 6760


  • PhD Communication Science (Unisa, 2016)
  • MA Media Studies (University of Pretoria)
  • Honours in Afrikaans (University of Pretoria)
  • BA (BK) Fine Arts (University of Pretoria)

Fields of academic interests

  • Popular Culture
  • Representation and Identity
  • Critical Whiteness Studies
  • Decolonisation

Field of Specialisation

  • Media studies
  • Visual communication


  • Book chapters in Reid, J. 2013. Looking that the media: An introduction to Media Studies. Cape Town: Pearson.
    • Chapter 7: Popular Culture
    • Chapter 8: Genre and narrative
    • Chapter 14: Ubuntuism and the media

Journal articles

2016: Marx Knoetze, H. Ignorance-making in 7de Laan: a Critical Whiteness Studies perspective, Communicatio: South African Journal for Communication Theory and Research, 42(4): 27-46.

2016: Marx Knoetze, H & Dhoest, A. Negotiating national unity and diversity in public broadcasting: A comparative study on South Afirica and Flanders, Catalan Journal of Communication & Cultural Studies, 8(2): 265-281.

2014: Milton, vc & Marx, H. Musical parody, “zef’ and the politics of belonging: “Dankie vir die antwoord maar wat was die vraag?”, Muziki. Journal of Music Research in Africa, 11(2): 19-37.

2012: Marx, H & Milton, VC. Bastardised whiteness: ‘zef’-culture, Die Antwoord and the reconfiguration of contemporary Afrikaans identities. Social identities. 17(6), pg 723-745.

2008: Marx, H. South African soap opera as the other: the deconstruction of hegemonic gender identities in four South African soap operas. Communicatio. 34(1).

2006: Marx, H. Chanette Paul-Hughes oor lig en donker. Tydskrif vir letterkunde. 43(2), pg. 197 – 196.

2004: Marx, H. Archetypes of memory and amnesia in South African soap opera. Tydskrif vir Letterkunde. 41(2), pg. 113 – 126.

Professional positions, fellowships & awards

  • 2011 - 2012: Eurosa (Europe & South Africa Partnership for Human Development) bursary for a research at PhD level for a period of 10 months at the University of Antwerp (October 2011-July 2012)


  • 2007 - 2012: Longitudinal research project called: Afrikaans on Television. Funded by the NRF.
  • Research associates: Dr VC Milton (primary researcher): UNISA and Carli van Lingen: University of Pretoria